Agnostic
A New Look for a Leading Communications Agency
Overview
Agnostic is one of Canada’s leading strategic communications agencies, known for challenging conventions and bringing human truth into every brief.
Agnostic is one of Canada’s leading strategic communications agencies, known for challenging conventions and bringing human truth into every brief. Our goal in redesigning their website was to translate that spirit into a digital experience. One that feels as sharp and sophisticated as their work, while making it easier for prospective clients to explore the agency’s thinking and results.
Services
- Web Design
- User Experience
- Squarespace Development
Personality
- Confident
- Strategic
- Direct
Completed
- September 2025
Website re-design
I refined the site’s design system, creating a scalable set of components styled with lightweight custom code and aligned with Agnostic’s brand guidelines. Typography and layout were restructured to strengthen hierarchy and readability across viewports.
The case study system was rebuilt from the ground up with consistent templates that make projects easier to showcase and update internally. I also engineered a CMS-style setup within Squarespace’s framework, allowing the team to manage dynamic content in a platform not typically built for it.
Website re-design
I also introduced custom micro-interactions and subtle motion to bring warmth and responsiveness to the experience. Navigation was simplified to reduce friction, helping visitors quickly understand who Agnostic is and what they have to offer.
