Jazz & the Art of the Sample
Introducing an Old Genre to a New Audience.
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Overview
This conceptual vinyl LP reintroduces jazz to a younger audience by highlighting tracks that have been sampled in hip-hop and rap. This concept celebrates the genre’s cultural influence while making it more accessible to listeners who may know its sound but not its origins. The project aims to bridge generational and genre gaps, reframing jazz not as something of the past, but as a vital, evolving part of contemporary music culture.
Services
- Packaging Design
- Art Direction
Personality
- Contemporary
- Referential
- Industrial
- Edgy
Typefaces
- ABC Favorit
Completed
- Student Project
- May 2023
Final Design
Making the past feel current.
The visual direction is designed to capture attention and communicate the fusion of eras. A bold neon yellow injects modern energy, while the high-contrast, grid-based layout brings clarity and rhythm to the packaging. The use of a 1940s photograph of rural Louisiana—a visual reference to jazz’s origins—grounds the piece historically.
Layered with sleek, futuristic typography, this contrast creates a deliberate tension between legacy and reinvention. By combining archival visuals with contemporary design language, the packaging reflects jazz’s continued influence and relevance, inviting a new generation to explore its roots through the lens of music they already love.
continuing the project
Same structure, new sound
As a follow-up to the jazz LP, this edition focuses on disco tracks that have been sampled in hip-hop. The goal is the same: to show how familiar sounds in modern music are rooted in earlier genres. Visually, it follows the same design system, but with a brighter, more energetic tone pulled from disco’s own visual language.
